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Yusof Ghani was a former award-winning photojournalist with The Star and The Sun. He has been a researcher with the Malaysian Institute of Road Safety Research for the past 12 years and is currently the Director of MIROS ART. 

Brenda Lee is the current Secretariat and Public Affairs & Programmes Manager at the Asia Pacific International Spirits & Wines Alliance (APISWA), representing 11 of the biggest global wines and spirits producers across the region. Having worked in the public affairs industry for the past 7 years, she continues to advocate for the interests of the industry and engages with stakeholders on issues relating to market access barriers and Alcohol-in-Society campaigns. Brenda holds a Bachelor’s degree in Sociology from the National University of Singapore.

Dr. Van has more than 25 years working in public health, including injury prevention. She is currently working for the  WHO as Technical Officer on Injury Prevention with a focus on supporting Vietnam Government and partners with enhancing measures to reduce road traffic deaths and injuries.

Luca Pascotto is Head of Road Safety and Global Advocacy at the Fédération Internationale de l'Automobile (FIA). His main task is to support the development and execution of the main FIA’s global advocacy initiatives. He oversees and coordinates the FIA Road Safety Grant programme, and leads strategic FIA initiatives on road safety with FIA member Clubs and international organisations.

Olivia Widen supports the Group’s Corporate Affairs, and Sustainability and Responsibility (S&R) functions in the region. She brings 11 years of experience in different roles in public affairs, trade, and government relations across six countries (Asia and Europe). A dual Swedish/Spanish national, Olivia holds an MSc from the London School of Economics and a BA from the School of Oriental and African Studies, both from the University of London.

Ortrud is passionate about road safety. Since joining the Fédération Internationale de l'Automobile (FIA), she has been instrumental to the FIA University and its road safety courses, as well as the FiA Road Safety Grant Program. 

 Who Are We? 

A partnership for public safety.
‘Power of No' is a public awareness campaign targeting young adults across Southeast Asia. This initiative aims to save vulnerable lives, change the culture around drink driving, and normalize responsible drinking habits.

The 'Power of No' campaign is brought to you by an international network of partners representing government, NGO, private, and community organizations.

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Who Are We?

 Facts About Responsible Drinking 

You may be surprised to learn how alcohol affects your body and mind. If you choose to drink, be sure to have a plan for how to get home safely and without driving.

Click on the FAQs below to learn more.

Any statements, findings, interpretations and conclusions expressed on this website do not necessarily reflect the policies or views of all Project Partners or the organizations they represent.

The resources on this website are not provided as information to advise individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. For some people, the better choice may be to not drink at all.



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